Basic One tablet is big; what about Basic Two?

We recently received this question:

"Has your company considered manufacturing a smaller sized complete vitamin which would be easier to swallow? Even if one would have to take two pills it would be an improvement over the current option."

The Basic One multivitamin and mineral product you take was introduced several years ago after we had scores of requests for a one-a-day product. When the Cooper Complete product line launched in the late 1990's, we initially had only the 8-tablet a day multivitamin and mineral supplement Cooper Complete.

Our market research continues to suggest that there is a huge population of consumers who simply won't take more than 1 tablet per day. So, because this group is so large, we just don't believe we have the opportunity to re-configure Basic One into a 2-tablet a day product.

There are also a lot of liquid products on the market, and we have tried many times to come up with a liquid Basic One. The issue with the liquid product is that the manufacturers (we have talked with several) keep telling us we will have to significantly reduce the level of the ingredients in order for the product to be tasty. (Vitamins don't all taste great, but All the minerals in the product just don't naturally taste good!)

The good news is that Basic One can be cut or crushed into whatever sized pieces are most comfortable for you to take.